The key to getting the most out of sporting assets is in the understanding of the sport itself and creating a structure of commercial assets around it from which and infrastructure of growth can be derived.

From brand rights (organisational, team or individual participant), media rights (broadcasting, sponsorship to gaming) – achieving brand optimisation through experienced understanding and managing these areas is vital.

Delivering world class motorsports events for hosts, is what we do. Hosting a race within a major world championship such as Formula One, MotoGP, Nascar or the WRC can be daunting. Representing and preparing a host government or local sponsor to apply to host a race is both a complex and rewarding process. IRP knows these processes and has the connectivity within the sector to best represent your interests.

From initial social and economic impact studies to track build, event delivery and beyond. Every racetrack is unique, just as every event has its own distinctive characteristics designed and tailored around the cultural heritage of the destinations.

Our ability to understand, listen and work alongside local representatives is key to the hosts success.

In recent years, the High Net Worth Individuals and their Family Offices from around the world have become increasingly active in the sports investment sector. These investments are often significant but passive in terms of their participation. It is therefore crucial to gain prompt access to a dedicated team of advisors from within the motorsport sector.

This is where IRP’s experience can make a difference. IRP can enable you to draw on researched and detailed analysis, informed and measured opinions and retain ongoing expertise to protect an investment. Working alongside a close circle of clients and trusted advisers, we enhance, manage and oversee an investment. Thus, ensuring a meaningful legacy for the next generation.

Over the last 20 years the motorsport sector has experienced a sharp increase in interest from Private Equity looking for longer term stable returns on their investments. Whilst popularity in the sector is up, there are still significant pitfalls to the untrained eye.

Navigating this complex sector, reducing risk and providing guidance is what we do. Whether you are looking to deploy your own capital or that of your clients, at IRP we believe that access to sector insight, and hands-on experience of delivering world class events, is the essential foundation of any sports-oriented investment project.

Whether you are looking to enhance your brand through sponsorship or team-up and invest with a sporting entity, IRP has access to an extensive global network of relationships and partners we can call upon.

Relationships and insight, sits at the heart of what we do. IRP understands the importance and need for sensitivity around brand alignment, whether aspirational or luxury. We advise businesses of all sizes from start-ups to large multinational corporations.